Cultural Diplomacy: A Tool for Pakistan’s Positive Image Internationally


  • Areeja Syed Department of International Relations, COMSATS University, Islamabad Pakistan
  • Sohail Ahmad Department of Humanities, International Relations Program, Comsats University Islamabad
  • Muhammad Makkey Bhutta Department of Communication Studies, Bahauddin Zakariya University, Multan Pakistan.



Cultural Diplomacy can most aptly be defined as a course of actions centered on using the interchanging of views, ethics, customs, and other features of a culture. Cultural Diplomacy is employed by the public sector, private sector, and civil society to either accelerate socio-cultural collaboration, fortify the relationship or endorse the state wellbeing. Pakistan has long been suffering from a negative image globally on account of her poor foreign policy and her adversaries’ vile propaganda. Notwithstanding Pakistan is archaeologically, historically, and culturally rich and a thriving country and is home to an assortment of cultures but she could never efficaciously liberate herself from the stigmas attached to her. Cultural Diplomacy is one of the most noteworthy tactics that can pull Pakistan out of this mayhem and restore her image internationally. In this article, the authors delve into exploring the tools of cultural diplomacy, which Pakistan can put into the best utilization to cultivate enhanced perception on the international platform


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How to Cite

Syed, A., Ahmad, S., & Bhutta, M. M. (2020). Cultural Diplomacy: A Tool for Pakistan’s Positive Image Internationally. Liberal Arts and Social Sciences International Journal (LASSIJ), 3(2), 85–95.