Batool, Sumeera, Moneeba Iftikhar, and Arfa Mashal. “Visual Metaphors in Pakistani Television Commercials: Its Role in Shaping Female Consumer’s Perceptions about Brand Image and Its Consumption”. Liberal Arts and Social Sciences International Journal (LASSIJ) 4, no. 2 (December 20, 2020): 145–158. Accessed November 5, 2025. https://ideapublishers.org/index.php/lassij/article/view/195.