BATOOL, Sumeera; IFTIKHAR, Moneeba; MASHAL, Arfa. Visual Metaphors in Pakistani Television Commercials: Its Role in Shaping Female Consumer’s Perceptions about Brand Image and its Consumption. Liberal Arts and Social Sciences International Journal (LASSIJ), Peshawar, Pakistan, v. 4, n. 2, p. 145–158, 2020. DOI: 10.47264/idea.lassij/4.2.12. Disponível em: https://ideapublishers.org/index.php/lassij/article/view/195. Acesso em: 5 nov. 2025.