Khan, U. M., Zahid, M., Ahmed, B., Iqra Qambrani, Sheikh, S., & Khokhar, M. (2024). Determinants and consequence of brand loyalty: a study of cell phone users in Pakistan. Liberal Arts and Social Sciences International Journal (LASSIJ), 8(2), 36–59. https://doi.org/10.47264/idea.lassij/8.2.3