Media Studies, Journalism and Mass Communication

All Items

• The Climate Change Awareness and Literacy in Pakistan: Role of Media and Social Actors

  Azam Jan, Tariq Anwar Khan, Muhammad Imran Mahsud

  256-266
• Visual Metaphors in Pakistani Television Commercials: Its Role in Shaping Female Consumer’s Perceptions about Brand Image and its Consumption

  Sumeera Batool, Moneeba Iftikhar, Arfa Mashal

  149-162
• Use of 'Open Data' in Urdu Literature Research and its Effectiveness

  Mohsin, Taha Shabbir, Mutahir Shah, Auj-e Kamal

  219-230
• Prospects and Implications of Students Politics in Educational Institutions of Pakistan

  Hashmat Ullah Khan, Shamsuz Zaman

  161-170
• Psychological Factors Influencing the Adoption of Web-Based Shopping Behaviour of Female Consumers

  Komal Mehreen, Robina Roshan, Mamoona Gul

  169-183
• Cultural Diplomacy: A Tool for Pakistan’s Positive Image Internationally

  Areeja Syed, Sohail Ahmad, Muhammad Makkey Bhutta

  85-95
• Indian Inclusion in CPEC: A Path to Indo-Pak Threat Reduction via Complex Interdependence

  Sohail Ahmad, Areeja Syed, Muhammad Makkey Bhutta

  11-19