The impact of social media influencers on purchase intention: examining the mediating role of credibility in Sindh, Pakistan. Journal of Humanities, Social and Management Sciences (JHSMS-Asia), Peshawar, Pakistan, v. 4, n. 2, p. 78–95, 2023. DOI: 10.47264/idea.jhsms/4.2.5. Disponível em: https://ideapublishers.org/index.php/jhsms/article/view/968. Acesso em: 15 apr. 2026.